The Marketing Strategy

Despite its flaws, steel is the default rebar in concrete construction today. Solid FRP rebar, currently produced by several U.S. or Canadian producers, has made limited inroads in the market, but has established a very useful number of successful installations in roads and bridges. CRT plans to join industry associations, like the American Composite Manufacturers Association and related groups to promote the use of FRP rebar, and combine that with a direct approach to design engineering firms, builders, and buyers to educate them about the superior characteristics and economic benefits of CRT’s FRP rebar. The Company plans to participate in as many Federal and State demonstration building projects as possible, particularly for roads and bridges.

Displacing steel will require educating the consumers and their advisers. In the governmental sector, that will mean DOT’s at the State and Federal level, and the design engineering firms that advise them. While this approach will mean a slow adoption of FRP rebar, ultimately the Company expects buyers to specify
the use of FRP rebar in projects because of the substantial economic benefits in comparison with steel.

As CRT develops markets in the infrastructure and construction industries, it plans to pursue additional market opportunities in which the unique characteristics of its products add value in various applications, such as airport runways, underground mining, shipping and docks, magnetic-free building environments, corrosion prone manufacturing facilities like chemical factories, parking garages, all seashore construction, and high rise residential and commercial buildings which will benefit from CRT’s light weight rebar (approximately 25% the weight of steel rebar). The company plans to license its patented technology to various strategic partners globally to increase its worldwide market penetration.